Audience research and segmentation:
It’s a big world out there, and everyone is fighting for attention. So who are you talking to exactly? We’ll let you know how to find out.
Should you be throwing facts and figures at your audience? Telling them a story to move them emotionally? Or grabbing the nearest influencer to carry your brand? Maybe a bit of everything.
Campaigning for a cause:
Campaigns are front and center of what we do, but they should be done with proper prep. Let’s talk messaging and hashtags and visual identities, among many more hallmarks of good campaigning.
Writing for impact:
it’s not easy to capture human impact in a story, but there are ways to guide you in doing it. How to spot a story, and how to make sure it has what it needs to make a difference.
Monitoring and reporting on comms:
There’s plenty of creativity in this field, but creativity unguided is shooting in the dark. Here, we help you set milestones, test your messaging, and cut through the noise to gain tangible data on your efforts.